Repositioning Asia - From Bubble to Sustainable Economy

A repositioning effort has become crucial to Asia as a result of the recent economic crisis, which served as a catalyst for change. This remarkable book provides a new model for the Asian region, one which offers the prospect of vital and sustainable growth to the region's economies and companies.

List of contents

From the contents:
BACKGROUND.

Understanding the Asian Crisis.

TRANSFORMING THE NATIONS.

In Search of the Sustainable Economy.

Repositioning the Asian Economy.

Reshaping Asia's Culture and Vision.

REVITALIZING THE COMPANIES.

Only the Sustainable Succeed.

A Winning Business Strategy Model for Asian Companies.

The 3Cs Formula for MNCs.

Index.

About the author

Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.

Hermawan Kartajaya ist Gründer von MarkPlus, der größten Marketingberatungsfirma Indonesiens.

Product details

• Authors: Hermawan Kartajaya, Philip Kotler, Philip Kartajaya Kotler
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 01.01.2008
• EAN: 9780471846659
• ISBN: 978-0-471-84665-9
• No. of pages: 244
• Subjects: Social sciences, law, business > Business > Management; Asien : Wirtschaft, Recht