Fr. 45.00

Anders Gustafsson, Michael D. Johnson, Michael D. Gustafsson Johnson

Competing in a Service Economy - How to Create a Competitive Advantage Through Service Development

English · Hardback

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Description

This work helps executives and managers to think and plan strategically with respect to services, service development and service innovation. The authors provide explicit tools and processes for service maintenance, service improvement and service innovation.

Product details

Authors	Anders Gustafsson, Michael D. Johnson, Michael D. Gustafsson Johnson
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	06.06.2003

EAN	9780787961565
ISBN	978-0-7879-6156-5
No. of pages	208
Subject	Social sciences, law, business > Business > Management

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