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Focuses on global user research. This book collects insights from UX professionals from nine countries and presents insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. It presents a collection of hard won lessons from user research professionals around the world.
List of contents
1. Foundations and definition of user research2. Project management for global research3. Preparation4. Fieldwork For Global User Research Projects5. Analysis and Reporting6. Global user research methods7. User research throughout the world8. The role of professional organizations in user research9. The impact of culture on user research10. Closing Thoughts
Report
"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters. Robert Schumacher's Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity. It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters." --Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft"Collectively, the authors bring decades and decades of hands-on experience to this book---and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But it's not just a list of do's and don'ts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf." --James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation.
