Read more
This book delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid.
List of contents
Introduction. Part I: Strategies and Tools for Your Online Business. Chapter 1: Opening Your Own Online Business in Ten Easy Steps. Chapter 2: Choosing and Equipping Your New E-Business. Chapter 3: Selecting the Right Web Host and Design Tools. Chapter 4: Exploring New Ways to Build Business. Part II: Establishing Your Online Presence. Chapter 5: Giving Your Business Site Structure and Style. Chapter 6: Attracting and Keeping Customers. Chapter 7: Building in Security Up Front. Chapter 8: Monitoring and Improving Your Business.Part III: Successful Online Business Models. Chapter 9: Setting Up Amazon.com, Yahoo!, and Other Storefronts. Chapter 10: Running a Business on eBay.Part IV: Running and Promoting Your Online Business. Chapter 11: Easing the Shopping Experience. Chapter 12: Accepting Payments. Chapter 13: Service with a Virtual Smile. Chapter 14: Search Engine Placement. Chapter 15: Advertising and Publicity. Part V: The Necessary Evils: Law and Accounting. Chapter 16: Making ItAll Legal. Chapter 17: Online Business Accounting Tools. Part VI: The Part of Tens. Chapter 18: Ten Must-Have Features for Your Web Site. Chapter 19: Ten Hot New Ways to Be an Ontrepreneur. Index.
