Read more
Suitable for students, especially MBA candidates, this work introduces them to the core concepts and principles of strategy. It includes coverage of internet-based strategies, fresh examples of resource-based competitive advantage, case illustrations in every chapter and self-study questions.
List of contents
Preface.
Part I Introduction.
1. The Concept of Strategy.
Part II The Tools of Strategy Analysis.
2. Goals, Values, and Performance.
3. Industry Analysis: The Fundamentals.
4. Further Topics in Industry and Competitive Analysis.
5. Analyzing Resources and Capabilities.
6. Organization Structure and Management Systems.
Part III The Analysis of Competitive Advantage.
7. The Nature and Sources of Competitive Advantage.
8. Cost Advantage.
9. Differentiation Advantage.
Part IV Business Strategies in Different Industry Contexts.
10. Industry Evolution and Strategic Change.
11. Technology-Based Industries and the Management.
12. Competitive Advantage in Mature Industries.
Part V Corporate Strategy.
13. Vertical Integration and the Scope of the Firm.
14. Global Strategies and the Multinational Corporation.
15. Diversification Strategy.
16. Managing the Multibusiness Corporation.
17. Current Trends in Strategic Management.
Index
