Fr. 76.00

Philip R. Cateora, Cateora Philip R., John Graham, Graham John

International Marketing - 15th Edition

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

Providing a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of various nations or regions.

Product details

Authors	Philip R. Cateora, Cateora Philip R., John Graham, Graham John
Publisher	Mcgraw Hill Academic

Languages	English
Product format	Paperback / Softback
Released	01.11.2010

EAN	9780071220675
ISBN	978-0-07-122067-5
Subjects	Social sciences, law, business > Business BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.