Lexus - The Relentless Pursuit

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand -- Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

List of contents

From the contents:
Introduction. Foreword.
Chapter 1: The Toyoda Way.
Chapter 2: Searching for Bobos.
Chapter 3: Deus ex machina.
Chapter 4: "From Tahara to the World!"
Chapter 5: The Lexus Covenant.
Chapter 6: Zen and the Art of Automobile Maintenance.
Chapter 7: Something Wicked This Way Comes.
Chapter 8: Lexus Nation.
Epilogue.
Appendix.
Index

Product details

• Authors: C. Dawson, Chester Dawson
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 30.01.2004
• EAN: 9780470821107
• ISBN: 978-0-470-82110-7
• No. of pages: 280
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Individual industrial sectors, branches; Firmengeschichte, Autoindustrie, Toyota