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Klappentext Focusing on a new and developing field! this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course! including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing. Zusammenfassung Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Inhaltsverzeichnis Acknowledgements1.Critical Marketing: A Limit Attitude!Mark Tadajewski and Douglas Brownlie2.Rethinking the Development of Marketing! Mark Tadajewski and Douglas Brownlie3.Prejudice Versus Marketing: An Examination of Some Historical Sources! Donald F. Dixon4.Early Development of the Philosophy of Marketing Thought! D.G. Brian Jones and D.D. Monieson5.Consumer Sovereignty! Democracy! and the Marketing Concept: A Macromarketing Perspective! Donald F. Dixon6.Critical Reflections on Consumer Research! Mark Tadajewski and Douglas Brownlie7.Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research! Mark Tadajewski8.Evolution! Biology and Consumer Research: What Darwin Knew that We've Forgotten! Elizabeth Hirschman9.Ethnopsychology: A Return to Reason in Consumer Behaviour! John O'Shaughnessy10.Marketing and Society! Mark Tadajewski and Douglas Brownlie11.Marketing! the Consumer Society and Hedonism! John O'Shaughnessy and Nicholas J. O'Shaughnessy12.Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide! Terrence H. Witkowski13.On Negotiating the Market! Mark Tadajewski and Douglas Brownlie14.Sustainable Marketing! Ynte K. van Dam and Paul A.C. Apeldoorn15.An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life! Susan Dobscha and Julie L. Ozanne16. Past Postmodernism? Mark Tadajewski and Douglas Brownlie17.Introspection as Critical Marketing Thought! Critical Marketing Thought as Introspection! Stephen J. Gould18.The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson19.Thinking Through Theory: Materialising the Oppositional Imagination! Pauline Maclaran and Lorna Stevens20.Postcolonialism and Marketing! Gavin JackIndex ...
