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Peter Cheverton

Understanding Brands

English · Paperback / Softback

Description

Intended for those who know that brand management is crucial, but don't know how to go about it, this book helps them understand what a brand is, what it can do for them, and how it supports the goals of the business. It also helps managers to direct and co-ordinate the variety of tasks and experts involved in making brand strategy happen.

Product details

Authors	Peter Cheverton
Publisher	Kogan Page

Languages	English
Product format	Paperback / Softback
Released	03.04.2006

EAN	9780749446659
ISBN	978-0-7494-4665-9
Dimensions	137 mm x 215 mm x 9 mm
Series	Creating Success Creating Success
Subject	Social sciences, law, business > Business

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