Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

About the author

Marcel Danesi is the author of many books on semiotic topics. He is Professor of Semiotics and Linguistics at the University of Toronto and Director of the Program in Semiotics and Communication Theory. Danesi has also been cross-appointed as a professor of education, having established a continuing studies mathematics program for students with difficulties in this subject.

Product details

• Authors: Ro Beasley, Ron Beasley, Marcel Danesi
• Publisher: De Gruyter
• Languages: English
• Product format: Hardback
• Released: 01.01.2002
• EAN: 9783110173406
• ISBN: 978-3-11-017340-6
• No. of pages: 193
• Dimensions: 155 mm x 20 mm x 230 mm
• Weight: 430 g
• Illustrations: 6 b/w ill., Num. tab.
• Series: Approaches to Applied Semiotics; Approaches to Applied Semiotics; Approaches to Applied Semiotics [AAS]; ISSN; ISSN
• Subject: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics