Marketing Without Wires - Targeting Promotions and Advertising to Mobile Device Users

Just as internet marketing was different to traditional marketing, so too wireless marketing requires a new game plan. This book is a guide to such marketing.

Product details

• Authors: Kim Bayne, Kim M. Bayne
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 29.04.2002
• EAN: 9780471129608
• ISBN: 978-0-471-12960-8
• No. of pages: 304
• Series: Wiley Computer Publishing; Wiley Computer Publishing
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Internet; M-Business (Mobile Business)