Making a Difference
Purpose-Inspired Leadership for Corporate Sustainability and Responsibility (CSR)

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In the face of unprecedented global challenges likepoverty and climate change, can individuals make adifference? This book reveals what motivates peopleto devote their time and energies to addressingsocial, environmental and ethical issues. Based onin-depth research among corporate sustainability andresponsibility (CSR) professionals, it shows thepivotal role of values, inspiration, expertise,empowerment, strategic thinking and socialcontribution among "purpose-inspired leaders". Usingextensive illustrative quotations, different typesof CSR change agents are identified, includingexperts, facilitators, catalysts and activists. Theimplications for business of better understandingthese CSR leaders is explored, as well as theopportunities for future academic research. The bookconcludes with a call to personal action by making apositive difference and leaving a meaningful legacy.

Über den Autor / die Autorin

Wayne Visser, PhD: Founder and CEO of CSR International, and
Senior Associate of the University of Cambridge Programme for
Industry. Author/editor of six other books, including "The A to
Z of Corporate Social Responsibility", and "Landmarks for
Sustainability". South African, living in Cambridge, UK.