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This book is intended to contribute to the World Health Organization's (WHO) global strategy to reduce the harmful use of alcohol. It explores areas where alcohol producers' technical competence can and does make a positive contribution to reducing harmful drinking and where industry input has been welcomed by WHO. The book describes each of these areas: producing beer, wine, and spirits; addressing availability of noncommercial beverages; pricing, marketing, and selling beverage alcohol; encouraging responsible choices; and working with others. The final chapter sets out views of how alcohol producers can contribute to reducing harmful drinking in countries where they are present.
Über den Autor / die Autorin
Marcus Grant, Mark Leverton
Zusammenfassung
Working Together to Reduce Harmful Drinking is intended as the industry input into the development of the Global Strategy on Alcohol by the World Health Organization (WHO).
