Ego

Ryan McGinness started a design firm called EGO. EGO favors an honest, pragmatic approach to solving problems. Their thoughtful work is in direct opposition to the over-hyped style-based design served up by many other firms. Contemporary design books gravitate towards empty design that is little more than eye-candy. The Difference Between Telling and Selling is a revelatory guide to a more process-oriented approach that provides insight and substance for real-world designers. Featured work includes corporate identities, TV graphics, web site design, videos and packaging for a list of clients including MTV, The Standard Hotel, Meetup, IBM, Lee Jeans, Tokion Magazine and Ungaro. This inspirational book is a must-have for designers seeking to develop substantive content for clients.

Produktdetails

• Mitarbeit: Gingko Press (Herausgeber)
• Autoren: Ryan McGinness
• Verlag: External catalogues_US
• Sprachen: Englisch
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 15.11.2003
• Thema: Sozialwissenschaften, Recht,Wirtschaft; Geisteswissenschaften, Kunst, Musik > Kunst > Innenarchitektur, Design
• EAN: 9781584231462
• ISBN: 978-1-58423-146-2
• Abmessung (Verpackung): 16 x 22 x 2.2 cm
• Gewicht (Verpackung): 701 g