The Twenty-first-century Media Industry Economic and Managerial Implications in the Age of New Media

Informationen zum Autor Tony R. DeMars is professor of mass media and journalism at Texas A&M University-Commerce. Mary Jackson Pitts is coordinator of the creative media production program at Arkansas State University. Klappentext The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Zusammenfassung The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Inhaltsverzeichnis Dedication List of Tables List of Figures Foreword Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors 1: New Media: New Technology, New Ideas or New Headaches 2: Media Management: The Changing Media Industry and Adaptability 3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off 4: The Obstinate Audience Revisited: The Decline of Network Advertising 5: Going Viral: Mass Media Meets Innovation 6: The First Domino: The Recorded Music Industry and New Technology 7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media 8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom 9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices 10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones 11: Making Money with Mobile 12: Cinema in the Age of RWX Culture 13: Local Market Radio: Programming and Operations in a New Media World About the Editor About the Contributors Bibliography Index ...

Produktdetails

• Autoren: John Hendricks
• Mitarbeit: Hendricks John Allen (Herausgeber), John Allen Hendricks (Herausgeber)
• Verlag: Rowman and Littlefield
• Inhalt: Buch
• Produktform: Fester Einband
• Erscheinungsdatum: 30.06.2010
• Thema: Naturwissenschaften, Medizin, Informatik, Technik > Technik > Elektronik, Elektrotechnik, Nachrichtentechnik; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Einzelne Wirtschaftszweige, Branchen
• EAN: 9780739140031
• ISBN: 978-0-7391-4003-1
• Anzahl Seiten: 302
• Serie: Studies in New Media; Studies in New Media
• Themen: TECHNOLOGY & ENGINEERING / Telecommunications; BUSINESS & ECONOMICS / Industries / Media & Communications; Communications engineering / telecommunications; Media, Information & Communication Industries; Critical Media Studies