Key Concepts in Public Relations

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.>

Über den Autor / die Autorin

SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

Produktdetails

• Autoren: Sandra Cain
• Verlag: Macmillan
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 30.04.2009
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing; Geisteswissenschaften, Kunst, Musik > Pädagogik > Allgemeines, Lexika; Schule und Lernen > Sonstiges
• EAN: 9780230203297
• ISBN: 978-0-230-20329-7
• Anzahl Seiten: 264
• Serie: Key Concepts; Palgrave Key Concepts; Key Concepts; Palgrave Key Concepts
• Themen: B; Business and Management; Public Relations; Study skills; Study and Learning Skills