Conducting Social Marketing Research A Practical Guide

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

Über den Autor / die Autorin

Nancy R. Lee, MBA, is President of Social Marketing Services, Inc., in Seattle, Washington, an Affiliate Instructor at the University of Washington, and a strategic advisor for social marketing campaigns at C+C in Seattle, a communications firm.

Produktdetails

• Autoren: Nancy R. (University of Washington Lee, Nancy R. Lee
• Verlag: Taylor & Francis Ltd.
• Inhalt: Buch
• Produktform: Fester Einband
• Erscheinungsdatum: 08.08.2025
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Politikwissenschaft > Politische Wissenschaft und Politische Bildung
• EAN: 9781032936116
• ISBN: 978-1-0-3293611-6
• Anzahl Seiten: 134
• Themen: POLITICAL SCIENCE / Public Policy / Social Policy, POLITICAL SCIENCE / Public Affairs & Administration, Organizational theory & behaviour, Public Administration, Political campaigning & advertising, Political campaigning and advertising, Organizational theory and behaviour, Public ownership / nationalization, Public Opinion & Polls, Public opinion and polls, POLITICAL SCIENCE / Public Opinion Polling, public health campaigns, audience segmentation analysis, behavior change interventions, nonprofit program evaluation, applied research for social change, formative research methods, environmental behavior studies