The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Über den Autor / die Autorin

Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.

Zusammenfassung

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Produktdetails

• Autoren: Franziska Krüger
• Verlag: Springer, Berlin
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 29.02.2016
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Internationale Wirtschaft
• EAN: 9783658125561
• ISBN: 978-3-658-12556-1
• Anzahl Seiten: 208
• Illustration: XIX, 208 p. 22 illus. in color.
• Abmessung (Verpackung): 16.3 x 21.8 x 1.2 cm
• Gewicht (Verpackung): 301 g
• Serie: International Management Studies
• Themen: Marketing, C, Marketing und Vertrieb, Vermarktung, Market research, Business and Management, Absatz / Marketing, International business, Sales & marketing, Management science, International business enterprises, Hofstede, InternationalMarketResearch, ZoneofTolerance, BigFivePersonalityTraits, Confirmation-/Disconfirmation-Paradigm, MeasurementInvariance