The Strategy Planning Process Analyses, Options, Projects

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication "Process-based Strategic Planning," which appeared in six editions.

Produktdetails

• Autoren: Rudolf Grünig, Richard Kühn
• Mitarbeit: Maude Montani (Übersetzung)
• Verlag: Springer, Berlin
• Sprachen: Englisch
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 12.10.2016
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management
• EAN: 9783662516034
• ISBN: 978-3-662-51603-4
• Anzahl Seiten: 277
• Illustration: XVIII, 277 p. 120 illus.
• Abmessung (Verpackung): 15.5 x 23.5 x 1.5 cm
• Gewicht (Verpackung): 457 g
• Originaltitel: Strategieplanungsprozess: Analysen, Optionen, Projekte
• Themen: Management, Operations Research, B, Planning, Leadership, Organization, Business and Management, Business Strategy/Leadership, Entrepreneurship, Organizational theory & behaviour, Operations Research/Decision Theory, Operations Research and Decision Theory, Management & management techniques, Management decision making, Management science, Operational research, Decision Making