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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study.
The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Über den Autor / die Autorin
Andreas Meier hat Musik an der Musikakademie in Wien und Mathematik an der ETH in Zürich studiert, wo er doktorierte und habilitierte. Er arbeitete in internationalen Forschungsinstitutionen und Organisationen und war an der Universität Fribourg, Schweiz für eBusiness und eCommerce verantwortlich. Er gründete und leitete das Forschungszentrum Fuzzy Management Methods (FMsquare.org).
Fabrice Tschudi hat Kommunikationswissenschaften an der Universität Fribourg und Wirtschaftsinformatik an der Universität Bern studiert. Er setzt sich für eine Vision von digitalen Systemen ein, die zu einer lebensdienlichen Wirtschaft und Gesellschaft im Sinne von nachhaltigem Wohlergehen beitragen. Er begleitet Organisationen auf dem Weg zu "wertvoller Digitalisierung" und ist überzeugt, dass partizipative Lern- und Arbeitsformate hierfür ein zentraler Erfolgsfaktor sind.
Zusammenfassung
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.
The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
