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Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.
Über den Autor / die Autorin
Dr. Elena Chatzopoulou has served as an associate professor of marketing and digital marketing at universities in the United Kingdom and France, and also as (visiting) professor of marketing at IÉSEG, School of Management. Before joining academia, she worked as a marketing manager.
Elena has supervised numerous theses of marketing students and has also provided consultancy services to companies with a focus on marketing, digital marketing and communication. She has taught in physical as well as in digital environments, at undergraduate and postgraduate levels. To name a few of her courses: digital consumer, e-business, branding, international marketing and integrated marketing communications, for which she received excellent student evaluations. During her academic tenure in the United Kingdom she was certified as a fellow of the Higher Education – UKPSF (D2).
During her career she has received the teaching excellence award from the Academy of Marketing, the best paper award at the IFIP e-Business, e-Services and e-Society conference. She has also been awarded as an outstanding reviewer and for outstanding contribution to reviewing articles for publication by the journal Computers in Human Behavior.
Zusammenfassung
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.
