How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Produktdetails

• Autoren: John Westwood, Westwood John
• Verlag: Kogan Page
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 03.05.2025
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing
• EAN: 9781398619739
• ISBN: 978-1-398-61973-9
• Anzahl Seiten: 184
• Abmessung (Verpackung): 14 x 21.5 x 1 cm
• Serie: Creating success; Creating Success series
• Themen: Marketing management, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Careers / General, social media marketing, brand marketing, marketing communications, Web Analytics, Mobile Marketing, Business Planning, Sales & marketing, Sales and marketing, marketing metrics, marketing leadership, email marketing, Marketing Performance, Marketing Campaigns, campaign planning, business marketing, Kogan Page, professional marketing guide, marketing plan for small business, marketing plan checklist, marketing budget planning, marketing plan development, marketing analysis, marketing plan template, customer targeting, marketing plan writing, effective marketing plan, marketing plan exercises, results-driven marketing, marketing implementation, digital marketing strategy, marketing plan presentation, practical marketing, brand growth strategy, marketing plan examples, marketing plan framework, marketing planning process, marketing success, marketing templates, marketing plan guide, marketing objectives, marketing strategy book, marketing audit, audience segmentation, marketing plan steps, measurable marketing results, SME marketing, marketing goals, integrated marketing