Covid-19 and Entrepreneurship Challenges and Opportunities for Small Business

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses.

The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses.

This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

Über den Autor / die Autorin

Vanessa Ratten is Associate Professor at La Trobe University, Australia.

Zusammenfassung

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with specific focus on small businesses.

Produktdetails

• Autoren: Vanessa (La Trobe University Ratten, Vanessa Ratten
• Mitarbeit: Vanessa Ratten (Herausgeber), Ratten Vanessa (Herausgeber)
• Verlag: Taylor & Francis Ltd.
• Inhalt: Buch
• Produktform: Fester Einband
• Erscheinungsdatum: 10.05.2021
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Betriebswirtschaft
• EAN: 9780367710897
• ISBN: 978-0-367-71089-7
• Anzahl Seiten: 126
• Themen: Business & Economics / General, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Strategic Planning, EDUCATION / Counseling / Crisis Management, business strategy, Business mathematics & systems, Tourism industry, Hospitality, sports, leisure and tourism industries, Business mathematics and systems, Entrepreneurship / Start-ups, institutional resilience, organisational adaptation strategies, comparative market analysis, digital marketing for SMEs, crisis-driven entrepreneurial innovation, family business continuity, open innovation networks