Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Über den Autor / die Autorin

Andrew Smith is the Interfaith Advisor to the Bishop of Birmingham, United Kingdom. He brings years of experience and expertise in the area of interfaith dialogue and fostering relationship between different faith and community groups.
Ulrike Hunt works for The Feast in Luton, United Kingdom. She too carries years of experience of interfaith dialogue with teenagers and of training others in how to create a safe space for teenagers to experience constructive dialogue.

Zusammenfassung

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Produktdetails

• Autoren: Andrew (Nottingham University Business Scho Smith, Andrew Smith
• Verlag: Taylor & Francis Ltd.
• Inhalt: Buch
• Produktform: Fester Einband
• Erscheinungsdatum: 08.11.2023
• Thema: Sachbuch > Psychologie, Esoterik, Spiritualität, Anthroposoph > Angewandte Psychologie; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Volkswirtschaft
• EAN: 9781032388373
• ISBN: 978-1-0-3238837-3
• Anzahl Seiten: 214
• Serie: Mastering Business Analytics
• Themen: Advertising, Business & Economics / General, BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Knowledge Management, Information technology industries, Behavioural economics, Organizational theory & behaviour, E-commerce: business aspects, Research & development management, Occupational and industrial psychology, Occupational & industrial psychology, Production & quality control management, Organizational theory and behaviour, COMPUTERS / Internet / Social Media, COMPUTERS / Data Science / General, Research and development management, Production and quality control management, semiotic analysis, consumer choice theory, web analytics methods, analytics-driven consumer insight applications, purchase decision modelling, adaptive marketing strategies