Reputation Management and Family Business

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Über den Autor / die Autorin

Zdzisława Dacko-Pikiewicz is Professor of Applied Sciences and Rector at WSB University, Poland.

Zusammenfassung

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

Produktdetails

• Autoren: Zdzisawa (Wsb University Dacko-Pikiewicz, Zdzisława Dacko-Pikiewicz, Zdzislawa (Wsb University Dacko-Pikiewicz
• Verlag: Taylor & Francis Ltd.
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 31.05.2023
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management
• EAN: 9781032127798
• ISBN: 978-1-0-3212779-8
• Anzahl Seiten: 228
• Serie: Routledge Studies in Management, Organizations and Society
• Themen: Corporate Identity, CSR, BUSINESS & ECONOMICS / Economics / General, Family business, Corporate reputation, Competitive strategy, Entrepreneurship Research, Economic systems and structures, Economic systems & structures, Literature Review, Management Sciences, family business management, b2b market, SME Sector, organizational identity, CSR Activity, corporate reputation management, stakeholder relationship management, Reputation Management Process, corporate identity management, Stakeholder Trust, strategic reputation model for enterprises, intangible assets management, corporate governance family firms, Charismatic Image, family reputation, Important Stakeholder Group, Family Business Owners, Spearman’s Rank Correlation Analysis, coherent image, Key Stakeholder Groups, Reputation Management Strategy, Visual Identification System, Representing Service Providers, Individual Stakeholder Groups