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Informationen zum Autor ROBERT C. MEGANTZ holds a BS degree in electrical engineering from Cornell University and is an Adjunct Lecturer at the Leavey School of Business at Santa Clara University, where he teaches a course on technology licensing. He works as a licensing and business development consultant. Klappentext A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: Develop a licensing strategy Conduct proper valuations of intellectual property Gather and utilize market research Market your technology Negotiate and draft licensing agreements Utilize these handy resources: Glossary of important terminology Case studies and sample documents Lists of organizations, publications, trade shows, and other helpful sources of information Zusammenfassung A step-by-step guide to licensing technology-based intellectual property assets For many modern! high-technology companies! licensing their technology-based intellectual property assets is the best way to fully exploit them. Inhaltsverzeichnis Preface. Acknowledgments. 1 To License or Not to License . . . Alternative Approaches. New Venture. Acquisition. Joint Venture. Licensing. Strategic Alliance. Sale. Technology Management Strategies. Types of Licensing. Licensing-Out. Licensing-In. What to Do after Deciding to License. Financial Considerations. 2 Intellectual Property. Patents. Background. Requirements for Patenting. Factors in Determining Whether to Patent. Patent Marking. Trademarks. Background. Using Trademarks in Technology Licensing. Trademark Development. Trademark Protection. Copyrights. Background. Protecting Copyright. Know-How. Background. Protecting Know-How. Mask Works. Background. Protecting Mask Works. Intellectual Property Management. Goals. Auditing Intellectual Property. Developing an IP Strategy. Patents. Trademarks. Copyrighted Works. Mask Works. Proprietary Know-How. IP Maintenance. 3 Researching the Market. Information Needed. General Information. Companies and Products in the Market. Technologies Available. Licensing Practices. Sources of Information. Internal. Targeted Companies. Online and Subscription Services. Trade Publications. Trade Associations and Shows. Patent Searches. Universities. Government Agencies. Licensing Programs. Preparing the Data. Organizing the Raw Data. Documentation. Synopses. Uses for Market Information. Market Overview. Revenue Projections. Strategy Development. Internal and External Contacts. Determining Value. 4 Technology Valuation. Sharing Profits. Cost-Based Valuation. Example. Market-Based Valuation. The 3% to 5% Rule. Industry Standards. All Industries. Computing. Biotechnology. Auto...
