Logos That Last How to Create Iconic Visual Branding

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.

Über den Autor / die Autorin

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

Produktdetails

• Autoren: Allan Peters
• Verlag: ROCKPORT
• Inhalt: Buch
• Produktform: Fester Einband
• Erscheinungsdatum: 02.11.2023
• Thema: Geisteswissenschaften, Kunst, Musik > Kunst > Innenarchitektur, Design
• EAN: 9780760383179
• ISBN: 978-0-7603-8317-9
• Abmessung (Verpackung): 22 x 26 x 2 cm
• Themen: Marketing, Illustration, Layout, Inspiration, Emblem, Repetition, classic, System, Christmas, guide, Style, Artist, digital, Modern, Graphic Design, negative, positive, Simple, Business, Beginner, Basics, Student, Creative, Space, Creativity, Startup, Storytelling, Love, elegant, sketchbook, Mark, Designing, Communication, Techniques, Fibonacci, Symbol, Episode, BUSINESS & ECONOMICS / Marketing / General, DESIGN / Graphic Arts / General, DESIGN / Graphic Arts / Typography, Entrepreneur, case study, global, TV Show, Class, Shadow, Textbook, Reference, Corporate, REFERENCE / Signs & Symbols, Holiday, Theory, timeless, Make, Workflow, DESIGN / Graphic Arts / Commercial & Corporate, minimal, brand identity, Adobe Illustrator, sketching, Bozoma Saint John, process, Typography, Vertical, Company, Mastering, Logotype, Type, Composition, Modernism, idea, Professional, Silhouette, iconic, Sales & marketing, Monochromatic, modernist, graphic designer, productivity, Secret Santa, horizontal, Typography & lettering, Illustration & commercial art, Typography and lettering, Illustration and commercial art, Brands and branding, Flags, emblems, symbols, logos, Season, commercial art, scale, Golden Ratio, develop, conceive, Enduring, Rebranding, sacred geometry, mean, how to create, client relationship, Diagonal, visual branding, on brand with jimmy fallon, simple shapes, capturing form, the importance of angles, logo design book, bone effect, dialectical solutions, flow refinement, gridding, skillshare, balancing act, dark background vs bright, using grids, step by