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Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.
Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Über den Autor / die Autorin
Dr. Linda B. Tucker has over 40 years’ experience in fashion design, retailing, wholesale apparel selling, sales force management, and business consulting. After 13 years as a full-time lecturer in the Apparel Merchandising & Management Department at Cal Poly Pomona, she retired as Lecturer Emerita, and continues to teach Apparel Wholesale Operations.
Zusammenfassung
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.
Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Vorwort
An example-led introduction to how fashion merchandise gets from factory to retailer, from building a customer base and navigating trade shows to working with trend forecasting companies and assessing changing economic environments.
Zusatztext
Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field!
