Economics of Platforms Concepts and Strategy

Digital platforms have become the superstars in our economies. How do they work? This book on the economics of platforms incorporates important insights from economics over the last 20 years. It spells out rigorous and yet simple models on how platforms choose their strategies and uses real-world business cases as illustrations.

Über den Autor / die Autorin

Paul Belleflamme is Professor of Economics at UCLouvain.Martin Peitz is Professor of Economics at the University of Mannheim.

Zusammenfassung

Digital platforms have become the superstars in our economies. How do they work? This book on the economics of platforms incorporates important insights from economics over the last 20 years. It spells out rigorous and yet simple models on how platforms choose their strategies and uses real-world business cases as illustrations.

Zusatztext

'Numerous books have been written about platforms but none of them cover the economics behind platforms in any depth. This path-breaking book fills the gap, covering the key concepts and applications of platform strategy in an accessible but thorough way. As well as being a must-read for practitioners and academic scholars who want to understand platform strategy, it is an ideal textbook for business school or economics courses on the digital economy or platforms. Extensive real world cases from around the world bring to life the economic analysis and numerical examples.' Julian Wright, National University of Singapore

Produktdetails

• Autoren: Paul Belleflamme, Martin Peitz, Peitz Martin, Paul (Universite Catholique De Louvai Belleflamme, Belleflamme Paul
• Verlag: Cambridge University Press ELT
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 30.09.2021
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management
• EAN: 9781108710749
• ISBN: 978-1-108-71074-9
• Anzahl Seiten: 270
• Themen: BUSINESS & ECONOMICS / International / General; BUSINESS & ECONOMICS / Industrial Management; International business; Economics of industrial organisation; Economics of industrial organization