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Informationen zum Autor Janis Teruggi Page is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago. Margaret Duffy is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri. Klappentext Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careersVisual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:* Reveals how to analyze visual imagery* Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained* Combines research, theory, and professional practice of visual communicationDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery. Zusammenfassung Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careersVisual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:* Reveals how to analyze visual imagery* Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained* Combines research, theory, and professional practice of visual communicationDesigned for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery. Inhaltsverzeichnis Preface xi Acknowledgments xiii About the Authors xiv Part One: Understanding Visual Communication 1 Chapter 1: Making Sense of Visual Culture 3 1000 Words or One Simple Picture? Pics or it didn't happen 3 Key Learning Objectives 5 Chapter Overview 5 How Visuals Work 5 Photographic Truth? 5 FOCUS: A Historical Perspective on Visual Culture 6 Growing Importance of Visuals 7 Our Precarious Visual Culture 7 Political Persuasion 7 Digital Transformation of Visual Culture 8 Smartphones and Visual Culture 9 Multiple Meanings 10 Polysemy 10 FOCUS: Trump's Hand Gestures 12 Form and Content 14 Decoding Visual Messages 15 Semiotics: Signs and Symbols 15 Visual Rhetoric 17 FOCUS: Saving Big Bird 18 What's Ahead? 18 Chapter Summary 19 Key Terms 19 Practice Activities 20 Note 20 References 20 Chapter 2: Visualizing Ethics 23 Revealing Shortcuts and Missteps Friend or Foe? Hero or Villain...
