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primary audience will be women ages 25-44, with an interest in skincare as well as mental health management due to struggles with depression and anxiety. the reader will be able to assemble a custom skincare routine suitable for their skin type and goals, use that routine to mindfully manage mood and mental health fluctuations, and be able to identify and avoid common types of exploitative and manipulative beauty marketing.
Primary platform: Instagram @fiddysnails, 39.2K followers
Secondary platform: Blog, average 2.2M pageviews/year
Additional platform: Reddit
Monthly pageviews: 150K+ (Source: WordPress)
Email subscribers: 10K
Über den Autor / die Autorin
Jude Chao has been known for tying skincare to self-care since the publication of her essay, "How My Elaborate Korean Skincare Routine Helps Me Fight Depression" on Fashionista.com in 2015. Since then, she’s published steadily, both as a freelance beauty writer and on her blog, Fifty Shades of Snail. She’s also worked in beauty marketing and consulting for both Korean and American brands.
She has been featured in NYMag The Cut, called “the reigning queen of skincare” by NYMag The Strategist, and included in W’s list of “the Korean beauty experts you should follow on Instagram.” She remains active in online beauty communities, with a large network of like-minded followers and fellow content creators.
Zusammenfassung
Skin Care for Your Soul teaches readers how to use skincare not only to clear up breakouts or smooth away wrinkles, but also to develop stronger self-care strategies and improve mental health.
