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Informationen zum Autor Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics. Klappentext Create a YouTube channel that draws subscribers with top-notch contentYouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:* Setting up a channel* Creating videos that attract viewers* Putting together a video studio* Editing your final product* Reaching your target audience* Interacting with your fans* Building a profitable business* Tips on copyright lawWritten for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators. Zusammenfassung Create a YouTube channel that draws subscribers with top-notch contentYouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:* Setting up a channel* Creating videos that attract viewers* Putting together a video studio* Editing your final product* Reaching your target audience* Interacting with your fans* Building a profitable business* Tips on copyright lawWritten for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators. Inhaltsverzeichnis Introduction 1 About This Book 2 Foolish Assumptions 3 How This Book is Organized 4 Part 1: Getting Started with YouTube Channels 4 Part 2: Making Good Videos and Not Making Bad Videos 5 Part 3: Growing and Knowing Your Audience 5 Part 4: YouTube Channels Are Serious Business 5 Part 5: The Part of Tens 5 Icons Used in This Book 5 Beyond the Book 6 Where to Go from Here 6 Part 1: Getting Started with YouTube 7 Chapter 1: Making a Home on YouTube 9 The YouTube Phenomenon: Why You Need to Be on YouTube 10 Audience, audience, audience 11 Incorporating YouTube into your business and marketing plans 12 Becoming a star! 14 Going viral 15 Wasting lots and lots of time 16 Seeing What Makes a YouTube Channel Unique 16 Angling for subscriptions 18 Establishing your brand 19 Managing Channels for Fun and/or Profit 21 Creating content 21 Bu...
