Entrepreneurship

Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking."
 
Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

Zusammenfassung

Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as "entrepreneurial thinking."

Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

Produktdetails

• Autoren: John R. Bessant, Joe Tidd, John R. Tidd Bessant, John R. (University of Brighton) Bessant, Joe (The Management School Tidd, John R. (University of Brighton) Tidd Bessant, Tidd Joe
• Verlag: Wiley, John and Sons Ltd
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 21.05.2018
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Ratgeber > Recht, Beruf, Finanzen
• EAN: 9781119221869
• ISBN: 978-1-119-22186-9
• Anzahl Seiten: 208
• Themen: Business development, Business & management, starting a business, Entrepreneurship Research, Klein- und Mittelbetrieb, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung, Digital Entrepreneurship, Entrepreneurial Development, International Entrepreneurship, Entrepreneurial Innovation, Entrepreneurial skills, small business management, small business development, SMALL BUSINESS ENTREPRENEURSHIP, starting a company, STEM entrepreneurship, entrepreneurship assessment, entrepreneurship models, foundations of entrepreneurship, practical entrepreneurship, entrepreneurship methods, entrepreneurship undergrad text, entrepreneurship essentials, entrepreneurship applications, college entrepreneurship, entrepreneurship finance, entrepreneurial funding, entrepreneurship exercises, funding a venture, entrepreneurial thinking, entrepreneurship concepts, entrepreneurial process, learning entrepreneurship, entrepreneurial management, entrepreneurship tools, global entrepreneurship, entrepreneurship coaching, successful entrepreneurship, teaching entrepreneurship, entrepreneurship how-to, entrepreneurship theory