Beyond Princess Culture Gender and Children's Marketing

Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

Über den Autor / die Autorin

KATHERINE A. FOSS is an associate professor of media studies at Middle Tennessee State University and is the author of several books.

Produktdetails

• Mitarbeit: Katherine A. Foss (Herausgeber), Katherin A Foss (Herausgeber), Katherine A Foss (Herausgeber), Foss Katherine A. (Herausgeber)
• Verlag: Peter Lang
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 25.02.2019
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Medien, Kommunikation > Sonstiges; Geisteswissenschaften, Kunst, Musik > Kunst > Fotografie, Film, Video, TV
• EAN: 9781433156328
• ISBN: 978-1-4331-5632-8
• Anzahl Seiten: 318
• Abmessung (Verpackung): 15 x 22.5 x 1.7 cm
• Gewicht (Verpackung): 465 g
• Serie: Mediated Youth > 32
• Themen: Marketing, Advertising, Harrison, Gender, Culture, Popular Culture, Television, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Sociology / Marriage & Family, SOCIAL SCIENCE / Women's Studies, SOCIAL SCIENCE / Anthropology / General, SOCIAL SCIENCE / Children's Studies, SOCIAL SCIENCE / Customs & Traditions, ART / Business Aspects, Social & cultural anthropology, ethnography, Digital lifestyle, Sociology: family & relationships, Alternative lifestyles, cultures, Social discrimination & inequality, Feminism & feminist theory, Fashion & society, Material Culture, Social and cultural anthropology, princess, Gender studies: women, Foss, Age groups: children, Media studies: internet, digital media and society, Social attitudes, Sex and sexuality, social aspects, Gender studies: women and girls, Age groups: adolescents, TV & society, Media studies: TV and society, Consumerism, Gender studies: men and boys, Sexual Behaviour, Film Theory & Criticism, Gender Studies: Men, Advertising & Society, Film history, theory or criticism, Media studies: advertising and society, Katherine, Social discrimination and social justice, Cultural studies: dress and society, Sociology: family, kinship and relationships, Kathryn, Children’s