Qualitative Research in Digital Environments A Research Toolkit

This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Über den Autor / die Autorin

Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK.
Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

Zusammenfassung

This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Produktdetails

• Autoren: Alessandro Gandini Caliandro, Alessandro Gandini, Alessandro (University of Milan Caliandro, Alessandro (Middlesex University Gandini, Caliandro Alessandro, Gandini Alessandro, Alessandro Caliandro
• Verlag: Taylor & Francis Ltd.
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 12.12.2016
• Thema: Naturwissenschaften, Medizin, Informatik, Technik > Naturwissenschaften allgemein; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing
• EAN: 9781138188693
• ISBN: 978-1-138-18869-3
• Anzahl Seiten: 240
• Themen: Market research, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / Research, REFERENCE / Research, E-commerce: business aspects, Research methods: general, Qualitative Data Analysis, Research methods / methodology, Digital Ethnography, online community research, internet culture studies, digital sociology toolkit, social media methodology, qualitative methods for online environments