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Zusatztext "I would recommend this book first and foremost tothose who are seeking models to carry out multimodal and semiotic analyses. ? readerswill find in this book relevant and up-to-date reading matter with which toventure into the promising field of multimodality. In sum! this publication isa very useful addition both to studies in promotional tourism discourse and tothe burgeoning field of multimodal studies." (Miguel Fuster-Marquez! EnglishText Construction! Vol. 8 (2)! Winter! 2015) Informationen zum Autor Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies. Klappentext The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites. Zusammenfassung The book is devoted to the analysis of promotional material of tourist activities on tourism websites! including walking! dining! and visiting natural and cultural heritage sights! as instances of multimodal texts through a case study of Croatian and Scottish tourism websites. Inhaltsverzeichnis 1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. Conclusion
