Video Marketing for Libraries A Practical Guide for Librarians

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.

Über den Autor / die Autorin

Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci

Zusammenfassung

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.

Produktdetails

• Autoren: O'Hanlon Robin, Robin O''hanlon, Heather A. Dalal, Karen L. Yacobucci, Heather A. O''hanlon Dalal, Robin O'Hanlon, Dalal
• Verlag: Rowman and Littlefield
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 01.08.2017
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Medien, Kommunikation > Buchhandel, Bibliothekswesen
• EAN: 9781442269491
• ISBN: 978-1-4422-6949-1
• Anzahl Seiten: 194
• Serie: Practical Guides for Librarians; Practical Guides for Librarian > 33; Practical Guides for Librarians
• Themen: Branding, promotion, Social Media, Casting, Storyboard, How to, Actors, Library & information services, professional development, Library, Archive & Information Management, Community Engagement, marketing strategies, IT, Internet and electronic resources in libraries, IT, Internet & electronic resources in libraries, Animations, library administration, Library Marketing, technology instruction, marketing with technology, library advertising, make videos, craft a message