Fundamentals of Creative Advertising

Klappentext Presents an introduction to the key elements of creative advertising and takes the reader! step-by-step! through different stages of the creative process! including how advertising agencies plan! generate! create and produce advertising campaigns.

Produktdetails

• Autoren: Caroline Barfoot, Ken Burtenshaw, Nik Mahon
• Verlag: Ava Publishing
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 04.12.2006
• EAN: 9782940373185
• ISBN: 978-2-940373-18-5
• Seiten: 176
• Abmessung: 200 mm x 230 mm x 15 mm
• Themen: Geisteswissenschaften, Kunst, Musik > Kunst; Werbung