The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Über den Autor / die Autorin

Tony R. DeMars is professor of mass media and journalism at Texas A&M University-Commerce. Mary Jackson Pitts is coordinator of the creative media production program at Arkansas State University.

Zusammenfassung

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Produktdetails

• Mitarbeit: Hendricks John Allen (Herausgeber), John Allen Hendricks (Herausgeber)
• Autoren: John/ Albarran Hendricks, John Hendricks, John Allen Hendricks
• Verlag: Rowman and Littlefield
• Inhalt: Buch
• Produktform: Taschenbuch
• Erscheinungsdatum: 15.07.2011
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Einzelne Wirtschaftszweige, Branchen; Naturwissenschaften, Medizin, Informatik, Technik > Technik > Elektronik, Elektrotechnik, Nachrichtentechnik
• EAN: 9780739140048
• ISBN: 978-0-7391-4004-8
• Anzahl Seiten: 312
• Abmessung (Verpackung): 15.2 x 22.2 x 1.9 cm
• Serie: Studies in New Media; Studies in New Media
• Themen: TECHNOLOGY & ENGINEERING / Telecommunications; BUSINESS & ECONOMICS / Industries / Media & Communications; Communications engineering / telecommunications; Media, Information & Communication Industries; Critical Media Studies