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Informationen zum Autor William Poundstone is the author of more than ten non-fiction books, including Fortune's Formula, which was the Amazon Editors' Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world. Poundstone studied physics at MIT and many of his ideas concern the social and financial impact of scientific ideas. His books have sold over half a million copies worldwide. Klappentext Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage. Zusammenfassung Revealing how everday pricing manipulates us.
