Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition

An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.

Produktdetails

• Autoren: W. Chan Kim, Renee Mauborgne, W Chan Mauborgne Kim, Renée Mauborgne, W Cha Kim, Renée A. Mauborgne, W Chan Kim
• Verlag: Harvard Business Review Press
• Inhalt: Buch
• Produktform: Fester Einband
• Erscheinungsdatum: 20.01.2015
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft
• EAN: 9781625274496
• ISBN: 978-1-62527-449-6
• Anzahl Seiten: 256
• Abmessung (Verpackung): 16.6 x 24.3 x 2.7 cm
• Serie: Harvard Business School Press
• Themen: BUSINESS & ECONOMICS / Leadership; BUSINESS & ECONOMICS / Industries / General; BUSINESS & ECONOMICS / Strategic Planning