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The competitive environment is becoming increasingly more complex and intense. In order to cope, business decisions related to various areas tend to become more interrelated. Firms need to couple their operations strategies to the marketing strategies to best support the competition of their products in the marketplace. The perspectives on production management systems are getting more strategic. A more integrated approach is thus called for, bringing together the various perspectives on production management systems and operations strategy. This relationship is important in any type of operation, perhaps more so in supply chains, production networks and global operations. This book brings together the latest thinking by leading experts, analysts, academics, researchers, and industrial practitioners from around the world who have worked extensively in the area of production management systems and strategies. In the individual chapters of this book, authors put forward their perspectives, approaches, and tools for use in developing and integrating systems and strategies in production management.
Zusammenfassung
The competitive environment is becoming increasingly more complex and intense. In order to cope, business decisions related to various areas tend to become more interrelated. Firms need to couple their operations strategies to the marketing strategies to best support the competition of their products in the marketplace. The perspectives on production management systems are getting more strategic. A more integrated approach is thus called for, bringing together the various perspectives on production management systems and operations strategy. This relationship is important in any type of operation, perhaps more so in supply chains, production networks and global operations. This book brings together the latest thinking by leading experts, analysts, academics, researchers, and industrial practitioners from around the world who have worked extensively in the area of production management systems and strategies. In the individual chapters of this book, authors put forward their perspectives, approaches, and tools for use in developing and integrating systems and strategies in production management.
