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Informationen zum Autor TONY GRUNDY is Senior Lecturer in Strategic Management at Cranfield School of Management, and Director of Cambridge Corporate Development. He has consulted with numerous companies including Barclays Bank, BP, Ford, Lex, Hewlett Packard, ICI, The Prudential, Nokia, Norwich Union and Tesco. He is also author of Developing the Individual and Shareholder Value in the ExpressExec Series, Smart Things to Know About Growth and Smart Things to Know About Mergers & Acquisitions . LAURA BROWN MBA, is Director of Cambridge Corporate Development. She has fifteen years management experience in the pharmaceutical industry and was Head of Training at Phoenix International. Klappentext Being propelled into a new management or executive position can be a daunting experience. For example, what is your strategy? Whar do yo concentrate on first? Who will give you the honest pros and cons of each strategy? What is the likely success rate? Who else used the strategy successfully, and how did they do it? And once you've embarked on a strategy, how do you measure its success? The simple fact is that there is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. What you need is a broad understanding of the essential business techniques that will enable you to become the complete manager, with an impressive range of skills-based knowledge at your fingertips. The Ultimate Book of Business Skills is the unique, step-by-step guide to the most essential techniques across strategy, marketing, finance, commercial management, operations, leadership and much more. By making informed choices about the right strategy, The Ultimate Book of Business Skills can help set your career on the path to success. Skills co vered include: Action Planning, Brainstorming, Coaching, Delegation, Energy Management, Facilitation, Global Awareness, Helicopter Thinking, Influencing, Leadership, Market Research, Negotiating, Organisation and People Planning, Performance Appraisal, Questioning, Resource Management, Selling, Turnaround, Understanding Company Accounts and Value Management. Zusammenfassung There is a bewildering array of choices facing all managers! whether newly appointed or experienced business hands. Pointing the way for those in a business role! this book presents the essential techniques for running a business! managing a team! and making informed choices about strategy. Inhaltsverzeichnis 1. Introduction. What is the Essence of Management? 2. Strategy Skills. Acquisitions Appraisal. Acquisitions and Deal-making. Alliances. Competitor Awareness. Divestment. Economic Awareness (Macro). Economic Awareness (Micro). Global Awareness. Helicopter Thinking. Regulatory Awareness. Risk and Uncertainty Analysis. Storytelling. Strategic Thinking. 3. Marketing Skills. Brand Management. Customer Awareness. Life-cycle Management. Market Awareness. Market Development. Market Research. Product Development. Selling. 4. Commercial Management Skills. Business Cases. Business Planning. Contract Management. Margin Management. Market Segmentation. Negotiating. Performance Analysis. Project Appraisal. Targeting Goals. Tendering. 5. Operations Skills. Acquisition Integration. Benchmarking. Buying. Controlling. Information Collection. IT Awareness. Outsourcing. Process Management. Resource Management. Technology Awareness. 6. Finance Skills. Budgeting. Cash-flow Management. Cost Management. Credit...
