The Product Manager's Toolkit® - Methodologies, Processes, and Tasks in Technology Product Management

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

List of contents

Introduction.- Part I: Product Management Concepts.- Part II: Product Management Editorials.- Part III: Product Manager's Toolkit® (PMTK). 

Product details

• Authors: Gabriel Steinhardt
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 08.05.2018
• EAN: 9783319842967
• ISBN: 978-3-31-984296-7
• No. of pages: 207
• Dimensions: 156 mm x 236 mm x 14 mm
• Weight: 355 g
• Illustrations: XVII, 207 p. 34 illus., 2 illus. in color.
• Series: Management for Professionals
• Subjects: Social sciences, law, business > Business > Management; Marketing, Management, Projektmanagement, B, Marketing und Vertrieb, Planning, Organization, Market research, Business and Management, Organisationstheorie und -verhalten, Organizational theory & behaviour, Innovation/Technology Management, Project management, Sales & marketing, Management science, Industrial Management