Market-Oriented Disinformation Research - Digital Advertising, Disinformation and Fake News on Social Media

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

List of contents

1. Follow the Money: An Introduction to Market-Oriented Disinformation Research 2. The Polysemy of Disinformation: Definitions, Meanings, and Contradictions in Disinformation Research 3. Mapping the Field of Disinformation Research 4. Disinformation Research from a Constructivist Market Studies Perspective 5. Disinformation on Digital Media Platforms: A Market-Shaping Approach 6. The AdTech Ecosystem and Programmatic Advertising 7. A Marketplace for Clicks: The Business Model of Social Media Platforms 8. Echo chambers on social media: Distinguishing between filter bubbles, epistemic bubbles, and structures of strategic discrediting 9. Bots talking to bots: Synthetic Media, AI-generated content, and the "Dead Internet" Conspiracy Theory

About the author

Carlos Diaz Ruiz, Ph.D., is a business academic specializing in marketing strategy, consumer insights, and disinformation research. Dr. Diaz Ruiz is an Associate Professor (tenure track) at Hanken School of Economics in Finland and has been a faculty member at Kedge Business School in France and the University of Auckland in New Zealand. His research has been published in leading scientific journals, including the Journal of Business Research, Journal of Public Policy & Marketing, and New Media & Society. His current work on disinformation explores how advertising technology firms (AdTech) bankroll fake news and harmful content online.

Product details

• Authors: Carlos Diaz Ruiz, Carlos Diaz Ruiz
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.04.2025
• EAN: 9781032828541
• ISBN: 978-1-0-3282854-1
• No. of pages: 222
• Series: Routledge Studies in Marketing
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Market research, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Marketing / Research, Communication Studies, Disinformation and misinformation, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing