Fr. 66.00

Popularizing Science in the Digital Era - A Multimodal Genre Perspective on Ted Talk Videos

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

Read more










This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.


List of contents

Contents


    1. Introduction

    2. Scientific popularization and TED talks

    3. Digital communication, genre, and multimodality

    4. The communicative context

    5. Generic structure of TED talks

    6. Multimodal strategies in TED talk videos

    7. Diachronic changes in TED talk videos

    8. Beyond TED talks: Towards a model
Appendix
References

About the author

Dr. Sichen Xia is Lecturer at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen. Her research interests include English for Specific Purposes, genre analysis, multimodality, scientific popularization, and digital literacy.

Summary

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.