The Fashion Entrepreneur - A Definitive Guide to Building Your Brand

¿ Enthält Interviews mit führenden Persönlichkeiten der Modebranche
¿ mit vielen Fotos und Illustrationen

Ein fünfteiliger Leitfaden für den Betrieb eines erfolgreichen Modeunternehmens, der alles enthält, was man über Management, Finanzierung, Marketing, Markenbildung und Verkauf wissen muss.

About the author

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani. During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Instituto Marangoni in Miami.
 

Summary

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

Product details

• Authors: Keanan Duffty, Duffty Keanan
• Publisher: Laurence King Publishing
• Languages: English
• Product format: Hardback
• Released: 31.12.2024
• EAN: 9781529428667
• ISBN: 978-1-5294-2866-7
• No. of pages: 192
• Dimensions: 174 mm x 212 mm x 20 mm
• Weight: 574 g
• Illustrations: 40 colour
• Subjects: Guides > Law, job, finance > Training, job, career; Humanities, art, music > Art > Interior design, design; BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Small Business, Advice on careers & achieving success, Fashion & textiles: design, Small businesses and self-employment, Advice on careers and achieving success, Fashion and beauty industries, Educational: Fashion and textile