Fr. 65.00

The multitasking consumer and e-commerce - How generations X, Y and Z are dealing with technology...

English · Paperback / Softback

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Description

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This book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.

About the author










Márcia Daltoé Krampe è dottoranda in Sviluppo regionale (PPGDR-UNISC). Ha conseguito un Master professionale in Amministrazione, con enfasi sulla gestione del marketing strategico (UNISC) e una laurea in Amministrazione (UFRGS). Lavora nell'area commerciale con esperienza in consulenza commerciale, relazioni con i clienti, risorse umane, marketing, reti e social media.

Product details

Authors Márcia Daltoé Krampe
Publisher Our Knowledge Publishing
 
Languages English
Product format Paperback / Softback
Released 21.11.2023
 
EAN 9786206860426
ISBN 9786206860426
No. of pages 120
Subject Humanities, art, music > Music > Monographs

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