Fr. 71.00

Packaging design in consumer culture - A reflection on consumption and the power of attraction of the visual language of packaging

English · Paperback / Softback

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Description

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This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.

About the author










Professor für soziale Kommunikation am Centro Universitário Adventista de São Paulo. Abschluss in Grafikdesign an der Universidade do Estado de Minas Gerais. Master in Design von der Universidade Anhembi Morumbi.

Product details

Authors Kenny Zukowski
Publisher Our Knowledge Publishing
 
Languages English
Product format Paperback / Softback
Released 12.03.2023
 
EAN 9786205786789
ISBN 9786205786789
No. of pages 56
Subject Humanities, art, music > Music > Monographs

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