Consumer Culture and TV Programming

This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

List of contents

Introduction -- Advertising, Economics, and the Media -- The Producers and Consumers of Nikes and Other Products … -- Emotional Ties That Bind: Focus Groups, Psychoanalysis, and Consumer Culture -- Postmodern Theory and Consumer Culture -- Thirtysomething, Lifestyle Consumption, and Therapy -- The Television Talk Show: From Democratic Potential to Pseudotherapy -- Cops on the Night Beat -- Advertising and the Persian Gulf War -- Democratic Talk-Show Strategies and the Competing Narratives of the 1992 Presidential Election -- Conclusion: The Commercial Politics of Postmodern Television

About the author

Robin Andersen is associate professor of communication at Fordham University.

Summary

This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

Product details

• Authors: Robin Andersen, Robin K Andersen
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2022
• EAN: 9780367154622
• ISBN: 978-0-367-15462-2
• No. of pages: 320
• Subjects: Social sciences, law, business > Social sciences (general); Sociology, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Advertising & Promotion, Society & culture: general, Society and culture: general